The Bound for Business Blueprint

The Bound for Business Blueprint will work for every pickleball business, whether its core offering is a product, service or program.  

At the foundation of most successful businesses is a business and/or marketing plan.  The first section alone includes space for you to describe the following:

• your business basics
• your business plan
• your background, assets and liabilities
• your customer/client avatar  -- which EVERY business must get right to save time, money and stress
• your marketing and selling plan
• your branding (and USP)
• your customer service plan
• and more 

Aside from that, all new businesses often benefit from conducting market research and clarifying their vision.  

The blueprint provides space for you to capture pertinent and critical details to help you stay on track and on course.

Can I just wing it and see where my pickleball business goes?

Sure, you can!  Many entrepreneurs start off just like that, including pickleball entrepreneurs.

But at some point, one of two things will happen.  Over time, you'll experience success or disappointment...

Even if you experience success, at some point you'll still need to create a strong foundation and infrastructure that will grow with you.  Otherwise, you'll experience success (financially or by units sold), but you'll quickly find yourself in overwhelm and this won't be sustainable in the long run.  And, nothing will be documented so that you can effectively delegate to others.  So, many entrepreneurs end up hiring someone just like them to help them out... and they still find themselves unable or unwilling to delegate because they're brought someone on without the skillsets that will actually complement their priorities and abilities.  And, often, the customers experience their growing pains with lack of or inconsistent customer service.  (We hear of this a lot in the pickleball paddle world...)

And, if you experience disappointment, you'll need to go back to the drawing board and figure out what went wrong.  Oftentimes, this requires a fresh look at their ideal client/customer profile, market research, pricing, branding and visibility.  There could be a myriad of challenges going on though...  

We don't want you to become pickleball's best kept secret...

This blueprint sounds like a lot of work.  How long will it take to complete?

Whether or not you use the Blueprint, it will be work to start your new pickleball business or grow your existing pickleball business.

When I work on my various pickleball brands, I have the corresponding Blueprint at my fingertips as I ALWAYS need to refer to it.  For instance, when creating social media graphics, need to have the exact branding (color scheme codes) details at hand.  I add a little to the blueprints each day. 

The blueprint isn't something that you'll sit down and complete in a day or week.  You'll be referring to it almost daily and adding to it regularly as you continue to complete the building blocks for your business.  

Some people also have it next to their bedside as they are known to come up with idea after idea in the middle of the night, and they want a central place to save these ideas using the designing products, programs and services pages. 

The Bound for Business Blueprint exists to support pickleball-based business owners in launching or growing their pickleball businesses using contemporary online apps and resources and making sure they stay on top of their integrated technology stack for marketing and selling purposes.

This Blueprint was originally created for myself to better manage all of the moving parts of my coaching, training and speaking business.  I had part-time and full-time staff as well as numerous well-paid contractors responsible for various tasks and outcomes, but learned that many staff and contractors are better at aesthetics, design and functionality versus sales conversions, which is important.  I ended up creating and using many checklists with staff and contractors to ensure attention and consistency to outcomes and conversions. 

And, for many years, I purchased planner after planner and downloaded plenty of worksheets, templates and checklists – in search of the perfect one.  While some resources were very useful, I had way too many online and printed resources to organize.  I even tried to make custom binders, however, they were very difficult to assemble (each month or year) and too bulky to use on a daily basis let alone transport.

Eventually I ended up creating this organizer, the Bound for Business Blueprint.  This contains forms, checklists, lined pages and dot grids for critical aspects of your online business and digital marketing tasks.  With this Blueprint, you can reduce or eliminate other project planners, lined and dot grid journals, sketch pads and notepads as well as sticky notes, scraps of paper, lists, etc. for your business.

To my knowledge, there is NO comparable system for online business owners and/or digital marketers. You can find worksheets here and there, but they often look really beautiful, but seriously short on function and efficiency.  I believe this is the very best resource of its type on the market today.

Using this CAN save you time and money.  

By being clear on your ideal customer, for example, you'll save marketing dollars on social media ads. You will pay A LOT of money (each and every month) if you aren't clear as to WHICH pickleball players you're targeting. You'll also learn how to conduct research into apps that can automate your business to save time and energy on a daily basis.  And, if you're not careful, you'll end up subscribing to software that a) you already own or b) doesn't easily integrate with your other existing apps. (Native integrations are soooo much easier to deal with.)

I realize that if digital marketing is new to you, some of these words and phrases may not make much sense now.  Don't worry - over time, you'll understand the lingo and how to use various digital marketing tools.